Rogerian Argument

Most of us tend to resist change and are threatened by ideas that challenge what we believe. Also, most of us dislike being told what to do and how to think, so even if our brains tell us to agree, our emotions (and egos) tell us to shut down and ignore what we are hearing. A male chauvinist who believes that women are intellectually inferior to men will be unlikely to listen to your argument that women are as intelligent as men.